How to Motivate Your Leasing Team to Post Craigslist Ads for Your Community

Recently we attended the 2008 Multifamily Pro’s Brainstorming Conference in Las Vegas.

One great idea that emerged revolved around Craig’s List posting accountability. The concept shared indicated that a Leasing Professional would be much more likely to actively and consistently post listings if the Leasing Professional was able to personally sign as the contact per ad posted versus signing as a team which many of us do. This would allow the Leasing Professional to personally capture leads coming through this source and entice them to be more precise, strategic and creative with their postings.

YOU ARE WHAT YOU REPEATEDLY DO

First you make your habits, and then your habits make you.
You become a slave to your constantly repeated acts.
What at first you chose, at last compels.

Your thoughts lead you to a purpose.
Your purpose moves you to take action.
Your actions form your habits.
Your habits determine your character,and your character fixes your destiny.

Your habits are either the best of servantsor the worst of masters.

Once in motion, a pattern tends to stay in motion.

– Author Unknown