It is highly recommended that you follow up via telephone with your prospect the same day as their first tour. Within 24 hours of your prospect leaving the office, your odds of leasing to them diminish to almost 10%. Seize your opportunity today!
Here is a great example and excerpt from an article that is focused on new home sales, but can definitely be applied to the apartment industry as well:
The first follow up phone call is made immediately after a prospect leaves the model home. This call is designed to set you apart from the competition. The goal of this call is to thank a prospect for visiting the model home and put her on notice that you intend to follow through to determine buying interest. The phone call is short and to the point.
Reaching out to Prospects – Effective First Follow up Phone Calls
by Bob Hafer
Published: October 1, 2008
http://realtytimes.com/rtpages/20081001_followcall.htm
HONESTY OPENS THE DOOR TO SUCCESS
Successful people have cultivated the habit of never denying to themselves their true feelings and attitudes.They have no need for pretenses.
Once you accept yourself completely you don't have to maintain a phony front, or feel insecure if people don't tune in to you and what you're doing.
Visualize what you really want,not what someone else wants for you.
Don't forfeit three-fourths of yourself to be like other people.
First say to yourself what you would be and then do what you have to do.
Author: Unknown
2.24.2009
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