You want your prospect to feel as if you genuinely want them as a part of your community. If they feel like they are truly considered and appreciated by you and your entire leasing team, they may feel more of a sense of home and belonging. Also, you want for them to be thinking about you when visiting a competitor.
Rationale for ‘selling’ a second appointment:
- Bring back the decision-maker
- Bring back a trusted friend or family member to help you make a good decision
- Help yourself make the right decision by refreshing your memory after you have seen all apartments in consideration- you owe it to yourself!
"If we wait until we've satisfied all the uncertainties, it may be too late."
- Lee Iacocca (1924 – ) Businessman and industrialist

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